Brand identity is the substance of a brand.
It attracts new clients to a brand while making existing clients feel comfortable.
It’s both outward and internal looking. Brand identity design is the real action of making the logo, color palette, typography, etc.
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Brand identity can be small or big for the components, it depends on the company’s size, but we will introduce you to a list of the most common deliverables:
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📌 Company name development
📌 Brand Story/Positioning/Messaging
📌 Logo – colourful or black and white, vertical or horizontal, simplified or detailed
📌 Color Palette – primary, secondary, and accent colors
📌 Type/Font – include logo characters, headlines, body text, and any other variations needed for the type and scope of styles needed
📌 Imagery – standards for photography, illustration, and iconography
📌 Business cards
📌 Product packaging
📌 Email design
📌 Website
📌 Brand application
📌 Design System – reusable assets for app, web, and product design, which can include interactive elements, video, and motion
📌 Style Guide – outlines your design assets, when and how to use them, as well as any design do’s and dont’s for your brand – will ensure that any future design is in line with your brand identity and generates the right perception by your audience. Consider things like data visualization, hierarchy guidelines, and usage of logos and fonts
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